Every search starts with a keyword. It is this keyword through which a brand can reach out to the users effectively and determine the interest level of the user. Google AdWords allows you to target ads on Search pages, Display ad at the top of the Search Pages, Video ads on YouTube and in-App ads.
Having said that, it is not simple to tap into the massive repository of Google Keywords and run the ads. The most searched keywords list keeps on updating at regular intervals. Internet is expanding and its user base is becoming more diverse.
At ADS We follow a structural process to identify the strength of the campaign and its potential on multiple advertising channel. We then collate the data to find the pattern and enhance the process to ensure the correct users know about the brands and its products.